Showing posts with label Writing Content For Knol. Show all posts
Showing posts with label Writing Content For Knol. Show all posts

Wednesday

Google Knol: The Wikipedia Add On Trick

By Luis Galarza, Google Knol This your Google Knol How to resource.

Google Knol Is Not Wikipedia... Learn The Trick That Use The Wikis Information To Turn Your Knol Into A Killer Information Resource!

Before you start shooting at me thinking that I'm advising you to copy or duplicate Wikipedia articles you need read the rest of this post... First, I'm completely against copying and duplicating content from any source not just the wikis, for five reasons:
  1. Is unethical.
  2. Is illegal.
  3. Is bad for SEO.
  4. Lower your credibility.
  5. And make you look stupid.

Now that I got those ideas out of the way let's proceed to "The Wikipedia Add On Trick" to create unique remarkable content for Google Knol. Yes, you are going to use the wikis articles in a different way that doesn't involve duplication or anything like that, I already said how bad it is for business, online or offline. What you need to know that wikipedia is your competition, because they also trying to gain attention from your target audience to get web authority, but what you need to know is that they are a friendly competition. I said this because you need you are going to use some coopetition marketing strategies (an adult industry marketing tactic) to let the wikis help you in your path to ultimate web authority.


There Is No Trick.

No trick here just pure old fashion Internet marketing that works. Well, the strategy is base on a few step that if done right can help you succeed on creating an original and useful Knol page that will not only get top search engine results, but also will be remarkable enough to generate link baiting and viral marketing effects all by itself.

The Secret: The "Wikipedia Add On Trick" or secret is the strategy to use online encyclopedias as a starting point of content research, not to be use on your Knol, but to analyze their information find it's weaknesses and build a better information page adding everything that the wiki users forgot to add. Also Google content management system let you go after the long tails which you can use to build a knol page for each weakness you found on your competitors sites. Plus, is going to help you educate your reader about the basics. This is a coopetition marketing technique that I adjust for Knol.

Here are the steps:

1.- The Truth: Before we go to the action steps you need to learn what is Wikis all about. As a dictionary wikis provide more information than just a good definitions, and sometimes doesn't do it right. Wikis are people generate encyclopedias that offer insights about a topic that helps beginners learn "what is" of almost anything, but the information is basic focus only on beginners. And their resources aren't the best you can find, and many subject are lost in the no updates pile. All this represents a huge opportunity for experts and people with a lot of knowledge and research time to take it to the next level.

2.- Find Relevant Wikis: Do a search on any of the top online encyclopedias and make a list of at least 10 topics that are closely relevant with your skill or niche market to start your research. I say only 10 because you are going to need time to read each page for analysis.

3.- The Hot List: Now you need to read each page and make a list of everything you know or think is missing, can be improve, needs update, or is incorrect. This list is the one that is going to help you develop your content and gain web authority.

4.- Time To Work Out: OK, you have a good list of possible hot sub-topics that you are going to use to create content... but, the key here is to create unique useful content that is also remarkable so your Knol becomes spreadable. So, now is time to do an intensive research to gain more knowledge of the topic, get a list of facts, statistics, tools, and really useful resources.

5.- Do This Now, You Will Thank Me Later: After a good research you need to have a good amount of tips and quality information about each sub-topic. What you are going to do is make a list of the best tips that offer a real solution to a problem, at least 20, but more it's even better, I personally recommend you have 40. Put this list to the side, for now.
6.- Cool Pics: To make your information appeal better with your readers is good to use nice quality pictures or images that are relevant to your article or show a demonstration of whatever your topic is about. Look through free photos recourses and find some good images, and use at least one or two per article. Note: Bad picture will kill your Knol.

7.- Making Your Meal: Is time to sit and start typing or writing your content, now that you have all that research information in time to put together some high quality and original Knol pages. Remember the list of tips I told you to put on the side, well is time to use it... you are going to take 1 or 2 good tips and add it to your content always closed to the end. And explain each tip in complete details, to make it as useful as possible. What about the rest of the tips? Just bare with me, I getting there.

8.- Be Interactive: Now is time to add some video marketing to your Google Knol authority campaign mix. Lets take 2 or 3 more tips from the hot list, and make a detail video content for each tip I recommend you to make it viral, and then uploaded to as many online video sharing directories as you can find. When uploading is a good idea to use good white hat SEO for video. Then add links to the videos using your target keywords as the anchor, you can have the videos after the tips area or in the middle of your content. Remember to mention the videos at the beginning so readers know what else is there.

9.- Be The Resource: One thing that makes Wikipedia so popular is that they are a one stop information spot, and that's why you need to do the same but better, adding video is a big step, now you need to do some blogging. No, you are not going to make a bunch of spam blogs to link back to your page, what you need to do is create one good blog where you are going to post news related to your topic not the sub-topic... yes, you can create a news blog for each topic or sub-topic but you will be posting like is not other tomorrow. Remember, blogging takes time. So, one for the main topic or niche is good enough, just make sure is up to date and write the news in your own words, don't copy and paste. Then add your news blog as one of the main resources. Also, link to your Knol pages from the content, using your main page keyword.

10.- Pass The Virus: Let's get back to the list of tips... now you are going to take 5 tips, then write 2 digital reports or ebooks (step 11 explain why 2) that will provide extra useful and spreadable content for your Knol readers by asking them to down load the viral ebook at the end of your article for then to get even more tips. Remember to link to your Knol pages and your news blog from your ebook.

11.- Why Two: Well, like I said one viral ebook is to provide more information to your readers, let them share it with others. The second one is to promote your first ebook using digital information product directories... You need to write report pointing at the mistakes 10 mistakes that your tips from your Knol page, your videos, and your first ebook will solve.

12.- Let's Copy: You are going to copy and paste the definition phrase from wikipedia and quoted on your Knol pages, and put a link back to the source. Also add their topic URL as one of your resources, not clickable. Note: Don't like directly to the Wiki page of the topic, you need to link back to Wikipidea home page.


And done! I hope you found this strategy useful. Please share your Knol in my comments.


What Do You Think About The Wikipedia Add On Trick? Please use the comment link to share your inputs.

Yours truly,

Luis Galarza.

Visit the Internet Marketing blog for more article marketing tips at:
http://LuisGalarza.blogspot.com.

Internet Marketing For The Poor.

Friday

Google Knol Writing Tips

By Luis Galarza, Knol This your Google Knol How to resource.

Don't kill your chances to create good Knols with offline writing styles!

Remember that Google Knol it's not a newspaper or a book, where some type of writing can be easily turn into a successful article or chapter, when writing your knol make sure you remember that people is in the front of their computers reading your article, and computer screens can be a little hard on the eye, and for that reason offline writing tips will not really work in the Internet specially with the new web 2.0 or social web where everything needs to flow naturally.

Is true writing for the web is a bit different than writing for regular offline publications, that's why I decide to help you with this Google Knol writing tips that you can use right away, I'll be posting more writing tips for you in later articles, but for now this few tips can get you started in the right path, I learn this tips from years of article marketing:

Through A Good Bait.
On the web you don't have much time for first impressions, actually you only have about 4 seconds to grab your visitors attention, so you need to write headlines/titles and sub-headlines that relates directly with their "wants" or "needs", make it controversial, write a quote related to the content, or present statistics data, just use your imagination and create a good hook that will grab them by the eyeballs and turn them into your readers.

Conversation Is The Key.
The web is a social communication tool and for that reason people feel comfortable when they read something that is in plain easy to understand English, so avoid trying to become a know it all snob, because online that doesn't cut it. Now, because Google Knol is being compare with Wikipedia, will not be smart to use slangs in your content, slangs are OK for articles, blogs, Squidoo, Hubpages, etc. but not for Knol, so just stay far from it.

Educate Them.
Most people use the Internet to find information about something or someone, they want to be educated by an expert on the feel. So, when presenting your content make sure that you are answering their questions, teach them the how, the why, and the when the right way in a step-by-step style. Even if you are using Knol to promote your business or affiliate programs, don't try to make the sale there, instead educate your readers about your products or your niche and let them decide to visit the other site for more information. Provide quality content that is worth reading, that will increase your credibility and your web authority in your niche.

The Spelling Bee.
Not quite, but make sure you check your spelling before publishing your new knol. Also use basic grammar so your content can make sense to any of your readers. A good way to spell proof your content is by let someone else read it for you, or if you are a solo writer just read it loaded for yourself twice, and hear if you find any discrepancies, that you will need to fix before publishing.

Make It Easy To Read.
You can do this by separating your information in small paragraphs without loosing the flow of your content, also is good to use sub-titles that will give a taste of the content to busy people, this will help them decide to read your article now or to bookmark it on their browser for later reading and give them an easy way to find specific information in your knol. Also use bullets when referring to multiple tips or ideas.

Go and start a new article in your niche by using the above Google Knol writing tips, just keep writing to help you unleash your inner writing style.


What Is Your Knol Writing Style? And, Does Your Readers Love It? Please use the comment link to share your inputs.

Yours truly,

Luis Galarza.
Visit the Internet Marketing blog for free Internet marketing tips at:
http://LuisGalarza.blogspot.com.

Internet Marketing For The Poor.

Thursday

Google Knol: Why Writing Content On Knol

By Luis Galarza, Knol This your Google Knol How to resource.

Why you should write articles or content using Google Knol?

You must know that article marketing is one of the best ways to build authority in your market and your overall web online credibility, which will increase your sales per prospect ratio. Well, Google Knol is a new web 2.0 based content management and distribution system that can help you do every thing an article marketing campaign can and more.

Here are some of the benefits of creating a well written Knol targeting your market:
  • Your expertise will make you a brand.
  • You will tap on some targeted free advertising for your main site.
  • Will help you gain credibility.
  • Maximize your sales potential.
  • Can be easily integrated for Affiliate marketing.
  • Gain top position in organic search results for long tail keywords.
  • Increase your web or blog traffic by providing a useful Knol with original quality content.
  • The more pages the more web authority you will get.
  • Plus, Google is letting you use Adsense to make money with your content.
As you can see there are many reasons why writing content for this new content system...

Do You Think Writing For Knol Is Just A Waste Of Time? Please use the comment link to write your inputs.

Yours truly,

Luis Galarza.
Visit the Internet Marketing blog for free Internet marketing tips at:
http://LuisGalarza.blogspot.com.

Internet Marketing For The Poor.

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